La Vie en Rose Company
La Vie en Rose Company is a luxurious floral boutique, specializing in Fresh and Eternity floral arrangements. Providing Houston’s only scented Eternity Roses. Centrally located in Houston and delivering to the Greater Houston Area.
Our Founder, Claudia Rodriguez, has scoured resources to bring to you the finest materials in an array of bespoke options of acrylic, hat and handmade wooden boxes. Coupled with pristine florals, sourced from Ecuador, Colombia and Holland. We carefully plan each week based on different color palettes, delivering a unique box each and every time.
It gives us tremendous pleasure to deliver only the very best in quality, the core values of our company are quality and customer service. We never send out anything we are not proud of. Very much like our namesake, La Vie en Rose means “Life in Pink”, you will find similar and thoughtful meanings throughout. Each flower arrangement is named with intention and meaning. We hope you have and will continue to enjoy our lovely flowers. We thank you tremendously for your support in our passion and commitment to deliver one beautiful arrangement at a time. Live life in full bloom!
Come visit us and our beloved mascot, Winter Rose for fresh seasonal varieties or place your order online for a scheduled delivery.
Founder & Creative Director
Claudia Rodriguez is a Houstonian who received her Bachelor of Arts in Communications from the University of Houston. Growing up with entrepreneurial parents and helping with the family business, she knew she wanted to pursue something of her own, while providing a legacy for her two children.
Incorporating Claudia’s love of fashion, travel, cooking and entertaining, she noticed flowers always took center stage by bringing tremendous happiness and elevating each moment.
During her recent travel to Paris, Claudia, was moved by the song “La Vie en Rose”, by Edith Piaf, signifying the journey of a trying time to finding new love. Claudia was intrigued by the lyrics, which directly translates to “Life in Pink”. Coupled with her affinity to all things French, she knew this was the perfect namesake to emulate her vision of a Parisian floral atelier. Hence, her business was born!
Aside from orchestrating beautiful floral arrangements, Claudia’s favorite past times include shopping and enjoying a meal with family and friends. While also donating her time to charitable organizations that are near and dear to her heart.